Shuttel Identity

The Shuttel card combines many different ways of traveling The Netherlands such as rental cars, bicycles, trains and trams to name a few. It gives you access to the fastest or environmentally friendliest routes. One card, one convenient way of paying and logging all your travels. Whether it’s business or personal.

We developed a visual identity where the focus is on the pattern which symbolises paths from A to B using different methods of traveling. Other deliverables were consisting of logotypes, packaging, offline and online assets.

My role
2016 Design Direction, 3D & Design Agency: Kraftwerk
Design: Joost Huver