Jordan Melo Express

To launch the new Melo M8 shoe Jordan wanted to showcase Carmelo Anthony’s explosive game in the place it was created – New York City. Listen to Carmelo talk about growing up in NYC and how he ended up in the NBA. With the Post Up app the users can upload images of Carmelo on buildings and help fill the NYC map to celebrate that larger than life persona and his city.

My role
2011 Art Direction
Agency: Academy
CD: Marcus Eriksson
Photography: Marcus Eriksson, Sven Boecker
3D: Sumit Seru