Adidas The Quest

Every team needs the Quest. In adidas’ Graphic Novel, produced by Perfect Fools for Riot, football fans can follow The Spark, The Blaze and other key players in the 2010 FIFA World Cup as they take on the Quest of leading their teams to victory. A new episode is published every week during the world cup, each one reflecting the real events of the tournament.

My role
2010 Art Direction
Agency: Perfect Fools
CD: Tony Högqvist
Motion: Karl Nord