Christian Mezöfi

2010 – Follow Dwayne Wade on his quest to bring back the rings to Miami. Agent D3 (Dwayne Wade) and Specialist H (Kevin Hart) takes you into the lab to introduce the Air Jordan 2011.

Involvement: Art Direction, design and photography for desktop and mobile campaign site. Iconography for web and TVC's.

2012 – Rival fans come together and unite for their national team in UEFA Euro 2012. Online media and a one page print ad created for 9 different countries in Europe.

Involvement: Art Direction & design of print templates, banners, Sony Playstation and Microsoft Xbox asset creation.

2012 – Facebook app to help launch and promote Nike+ in Central Eastern European countries.

Involvement: Art Direction and design of online components using existing offline assets.

2011 – To launch the new Melo M8 shoe Jordan wanted to showcase Carmelo Anthony's explosive game in the place it was created -- New York City. He was born here, and has returned as a larger than life figure. We wanted to help fans celebrate that larger than life persona and his city. The Melo Post Up App and site amplifies that persona by giving users the ability to place giant images of Melo on wallscapes around the city. Consumers can upload and share their photos on social media, explore other user-generated murals, and locate basketball courts and nearby retailers.

Involvement: Art Direction, concept & design for desktop and mobile campaign site.

2012 – Artwork for a MINI pitch.

Involvement: Conceptual design

2011 – A mini site to promote Dwyane Wade's first signature sneaker with Jordan Brand. Builds on the already existing site Dominate Another Day, and continues the story about Agent D3 and his quest to bring the prized rings back to Miami.

The site emulates the look of Agent D3's super secret computer terminal and lets users navigate by spinning content around a central axis.

Involvement: Art Direction, design and product photography.

2011 – A turn-based basketball strategy game designed to sharpen your mental skills. Play against your friends, or three levels of artificial intelligence in Quick Play or take the ultimate mental challenge of chasing the ring in Story Mode. A premium board game version was created for the NBA All Star 2011 weekend in LA.

Involvement: Art Direction of game trailer, mobile app and board game.

2011 – A mini site to show off The Air Jordan 2011 Q Flight. Apart from a 360 view of the shoe and other product shots, the site also has interviews with the Footwear Product Line Manager and the Senior Footwear Designer. They give insights to what went in to the design process and how the shoe was created along with early sketches and drawings.

Involvement: Art Direction, design and product photography.

2011 – Grand Slam Tennis 2 features a new control scheme called Total Racquet Control, which gives players control of each shot with the right analog stick, with precision, accuracy and power. We wanted to give players the chance to experience Total Racquet Control before even the demo was released. By doing this, we would give them the power and skills to come out swinging when the game dropped.

Involvement: Art Direction, concept & design for desktop site and print.

2009 – To launch the K-Swiss Classic Remastered sneaker, we created K-Space, an interactive campaign website starring 14 cultural leaders from the world of art, design, fashion, literature, music and sport.

Involvement: Art Direction, concept, design and product photography for desktop site.

2012 – A site to show the Tommy Hilfiger 2012/2013 runway show for men and women. Features a video player with hotspots that links to the webshop, an Instagram feed that fetches tagged photos from the show and an interactive product browser.

Involvement: Art Direction and design.

2011 – To celebrate Derek Jeter's 3000th hit we created this short motion piece with facts about his career in the New York Yankees.

Involvement: Art Direction and design.

2009 – Print ads and photography featuring two of Sweden's biggest superstars in sports - Glen Hysén (former football player) and Börje Salming (hockey legend).

Involvement: Art Direction, design, retouch work and photography.

A few selected works from past years.